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Services

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A&R TEAM

Our Artists & Repertoire (A&R) team is dedicated to discovering, nurturing, and developing your unique sound. We work closely with you on:

  • Creative Development: Collaborating on song selection, production, and artistic direction.

  • Networking: Connecting you with producers, recording studios, songwriters, and collaborators to enhance your music.

  • Guidance: Providing feedback and support throughout the recording process to ensure your music is the best it can be.

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MARKETING TEAM

Our marketing team is here to build your brand and promote your music to a global audience.  We offer:

  • Branding Strategy: Developing your image and brand identity to resonate with your target audience.

  • Digital Marketing: Creating campaigns across social media, streaming platforms, and online channels to maximize your visibility.

  • Content Creation: Producing engaging content, such as photos, videos, and behind-the-scenes material, to keep your audience connected and growing.

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RADIO PLUGGING TEAM

Getting your music played on the radio is crucial for reaching new listeners.  As a part of our marketing team, our radio plugging team focuses on:

  • Radio Campaigns: Pitching your singles to key radio stations, both locally and internationally.

  • Interview Coordination: Arranging radio interviews and live sessions to promote your music.

  • Performance Tracking: Monitoring radio play and audience response to optimize future releases.

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VIDEOGRAPHY DEPARTMENT

In today's music industry, visuals are just as important as sound. Our videography department, in collaboration with the talented students from the Screen and Film School, provides:​

  • Music Videos: We produce high-quality music videos that align with your artistic vision. Our partnership with the Screen and Film School allows us to tap into a pool of creative talent, ensuring fresh and innovative video concepts.

  • Lyric Videos: We create visually appealing lyric videos that enhance fan engagement.

  • Live Performances: We film and edit live performances or sessions to showcase your talent.

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BUSINESS AFFAIRS DEPARTMENT

Navigating the business side of the music industry can be challenging. Our business affairs department is here to handle:

 

  • Contract Negotiations: Ensuring all agreements are fair and protect your interests.

  • Royalties Management: Tracking and collecting your earnings from various income streams.

  • Legal Support: Providing legal advice on issues related to your music, brand, and career.

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RESOURCES

We leverage a variety of industry-leading tools and platforms to ensure your music reaches its full potential. These resources help us optimize our campaigns, track your progress, and connect with your audience effectively:

 

  • MusoSoup

  • Spotify for Artists

  • PlaylistSupply

  • WARM (World Airplay Radio Monitor)

  • Chartmetric

Interested in joining our roster? Help with a specific service? Click on the image below to submit a demo!

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https://poolvalleyrecords.com

POOL VALLEY

RECORDS

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© 2026 Pool Valley Records. All Rights Reserved.​

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